Shenzhen's new residential development, New World 188 No.1, has seen approximately 70% of its 315 units sold in its first phase. Among these, a four-bedroom unit with a total area of around 1,055 square feet and both North-South facing balconies has been completely sold. One family buyer made a significant purchase, buying five units in a single transaction for a total of 18 million RMB (approximately 21.15 million HKD). The proportion of Hong Kong buyers has increased, rising to double digits due to the reopening of the new Lo Wu border crossing. While most Hong Kong buyers are purchasing for self-residential purposes, a portion are also interested in cross-border living and long-term investment. The development recently introduced a five-bedroom double suite unit with a liveable area of approximately 1,938 square feet, priced starting from 6.38 million RMB (approximately 7.5 million HKD). To attract Hong Kong buyers, the developer is offering household furniture discounts worth up to 138,000 RMB (approximately 162,000 HKD) for the purchase of three- or four-bedroom units. To showcase this offer, the developer has created fully furnished demonstration units. The living room in the four-bedroom sample unit features a subtle gray arc sofa and a wooden-paneled television cabinet, a light colored natural stone coffee table, and a multifunctional small table with wireless charging capabilities, creating a comfortable and functional living space. A gentle wooden tone continues in the four bedrooms, with the master suite enjoying a view of the same landscape as the living room, featuring window seating for relaxation. The indoor washing machine integrated wardrobe in the master suite is both attractive and practical, with ample storage space beneath the bed, and bedside cabinets on both sides for small items. The other three bedrooms are designed with similarly functional and efficient storage solutions, including integrated wardrobe washing machines, desks, and chairs, as well as utilizing window sills to enhance storage capacity.
The introduction of home furnishing discounts aims to simplify the living experience for buyers upon move-in or immediate rental, showcasing the convenience of fully decorated units. Visitors can experience the practical elements of these furnished apartments, allowing potential buyers to envision their ideal living situation. The development's strategy reflects a growth in demand from Hong Kong residents, motivated by the revival of the Lo Wu crossing and the convenience it brings for both work and leisure. This shift highlights the ongoing trend of Hong Kong residents expanding their investment and lifestyle choices into mainland China.
The recent surge in Hong Kong residents purchasing properties in Shenzhen can be attributed to the renewed cross-border access at the Lo Wu port. Not only does this facilitate daily commutes and leisure trips, but it also opens doors for long-term investment. The developer’s response with home furniture discounts underscores the attractiveness of Shenzhen’s property market, particularly to Hong Kong buyers. By offering practical furniture packages, developers are catering to the growing demand for comfortable and user-friendly living spaces among Hong Kong buyers. This trend is expected to continue, as the Lo Wu port’s reopening serves as a catalyst for increased property transactions between the two regions.