Customs Police recently broke up an operation targeting frozen meat smuggling in Hong Kong, arresting nine individuals, including the owner of a meat stall, on November 3. Customs conducted an online investigation using big data and discovered advertisements on social media platforms claiming that cheap frozen meat could be imported from inland China and delivered to Hong Kong via cold chain. After thorough investigation and analysis, it was suspected that the goods were being brought from Shatoujiao Crossing into Hong Kong illegally, then distributed to different markets and residential areas. On November 3, Customs intercepted three vehicles transporting frozen meat and food items, finding approximately 570 kilograms of suspected smuggled frozen meat and 500 kilograms of suspected smuggled food, with an estimated value of about HK$140,000. Customs' Special Operations Team 1st Group Operations Officer Yinking Wong pointed out that the gang used manipulated and false pictures to mislead customers into believing the source of the goods was legitimate. These online ads provided false information, claiming fresh delivery via cold chain, but the frozen meat was mixed with pre-cooked food, making the transportation process without proper freezing equipment. The goods were only packed in ordinary foam boxes, with ice already melted inside, and some did not even have ice cubes. Furthermore, the frozen meat sold online was priced at half the market price in Hong Kong, such as ordinary beef, which was priced at around HK$60 to HK$100 per pound, compared to HK$150 to HK$200 in Hong Kong. The group used a multi-tiered distribution method, first transporting the illegal frozen meat from Shatoujiao to an unnamed location in Yau Tsim Mong, then distributing it to various markets and residences via multiple trucks, a process lasting more than four hours, which could easily lead to the proliferation of dangerous bacteria.