Hong Kong兴业国际 recently (November 2) signed a strategic cooperation agreement with Indland Group. The two parties aim to co-operate in the management and operation of the commercial landmark project 'Xihu兴业印象城' located in Xihu district of Jiaxing, Zhejiang province. This marks the start of a long-term and comprehensive strategic partnership in China's mainland. The project signifies a new phase in the company's move towards a light asset management strategy. Xihu兴业印象城, the first project to materialize, was developed by Hong Kong兴业国际 and Jiaxing运河湾城投集团有限公司 together, covering an area of approximately 230,000 square meters, including about 120,000 square meters above ground and 110,000 square meters below ground. It is positioned as a "48-hour Super Cultural, Commercial, Leisure and Tourism Integrated Project" in Northern Zhejiang.
Xihu兴业印象城, co-developed by Hong Kong兴业国际 and Jiaxing运河湾城投集团有限公司, will be operated and managed jointly by Hong Kong兴业国际 and Indland Group post-completion. The cooperation will focus on areas such as business attraction management, consumer operations, brand resources, and digital management, supporting the project's opening and long-term operation. As the first large-scale integrated commercial project in the area combining a large shopping center, an open-air street, and lakeside leisure spaces, it is expected to introduce consumers to a new commercial and consumption experience in Jiaxing. It is anticipated to open by 2029, introducing more than 300 premium brands and significantly enhancing the urban quality and commercial position of Xihu district.
The project is scheduled to start construction by the end of 2026 and is expected to open by 2029, becoming a landmark representing Xihu's city image, as well as a driver for regional consumption growth.