Social Media & Digital Marketing Executive (Skincare products)

We are the exclusive Hong Kong distributor for prestigious European skincare and aesthetic brands, as well as cutting-edge aesthetic devices. We are looking for an energetic, creative, and data-driven Social Media & Digital Marketing Executive to take full ownership of our Facebook and Instagram presence. You will spearhead our brand visibility, produce high-converting short-form video content, run targeted Meta ad campaigns, and build our influencer seeding network from the ground up. Key Responsibilities Content Creation & Social Management (FB & IG): Plan, shoot, and edit engaging short-form video content (Reels, TikTok-style product demos, salon treatment spotlights, aesthetic procedure explainers). Write sharp, localized Traditional Chinese copy highlighting product efficacy, brand heritage, and seasonal promotions. Maintain an active content calendar. Paid Ads Execution: Set up, monitor, and optimize paid ad campaigns on Facebook & Instagram. KOL & Influencer Seeding: Identify, pitch, and build relationships with beauty bloggers, micro-influencers, professional beauticians, and aesthetic content creators. Coordinate PR gifting, product unboxing, and in-salon treatment trial campaigns. Secure usage rights for user-generated content (UGC) to repurpose into high-performing paid ads. Community Engagement & Inbound Inquiries: Actively monitor and respond to direct messages (DMs) and comments to maintain high engagement. Qualify incoming B2B inquiries (salons, aesthetic clinics) and pass actionable leads directly to the sales team. Requirements Diploma or Bachelor’s degree in Marketing, Communications, Creative Media, or related disciplines. 1–3+ years of hands-on experience in social media marketing and digital content creation (agency or in-house beauty/skincare/wellness experience preferred). Strong visual and video editing skills: Proficient in CapCut, Canva, etc. Must be able to shoot and edit dynamic Reels independently using mobile gear. Hands-on experience with Meta Ads Manager (not just boosting posts from mobile). Native fluency in written Traditional Chinese and spoken Cantonese; good command of English. Passionate about skincare, aesthetic devices, cosmetic science, and beauty trends. A portfolio of past social media work, short-form videos, or campaign case studies is required upon application.